Shit happens, but instead of sitting in self-pity, do something about it...2 years ago, Kevin Peirce had suffered severe amnesia from a deadly snowboard crash. He forgot everythin he knew before except that he had snowboarded and it was his passion...Instead of moping, he got up and re lived his life snowboarding just 200 days later with the help of Burton Snowboards and Danny Davis(a good friend). Inspired by the man who basically died, and kept his passion. Hence, I ride for Kevin.